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About us

Fashion is key!


Clear, consistent service drives satisfaction. We prioritize open communication, ensuring alignment with your fashion goals and seamless shopping experiences.

Start with the customer – find out what they want and give it to them.

Premium quality apparel


Our clothing is crafted for quality, comfort, and style. With meticulous attention to detail, we create fashionable, durable, and stylish pieces that elevate your wardrobe.

Start with the customer – find out what they want and give it to them.

Exceptional style.

Meet Our Fashion Experts

Dedicated stylists ensuring your satisfaction

Tony Fred

Chief Executive Officer

Founder and chief visionary, John is the driving force behind the company. He loves to keep his hands full by participating in the selection of the latest fashion trends, marketing, and customer experience strategies.

Mich JOHNSON

Chief Commercial Officer

Mark loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mark has helped the company to get where it is today. Mark is among the best minds.

Aline TURNER

Chief Technical Officer

Tom is one of the iconic people in life who can say they love what they do. He mentors 100+ in-house stylists and looks after the community of thousands of fashion enthusiasts.

Iris Joe

Chief Financial Officer

Emily, with her international experience, helps us easily understand the market and improves our product selection. She is determined to drive success and delivers her professional acumen to bring the company to the next level.